Marketing & eMarketing
Our suite of marketing & e-marketing modules are designed to help your employees identify and understand the principles of marketing. These modules include elements such as conducting marketing audits, developing strategic marketing plans and understanding the tools and techniques that will boost your presence online. To see more detail about the training goals and content of our marketing & e-marketing courses, simply click on the course below. As with all our training programmes, any of these modules can be delivered to your employees individually or in any combination with modules from any of our other training categories.
Trainer Profile
All of our trainers are specialist consultants in their chosen field and are able to provide a vast amount of industry knowledge throughout the training experience. This elevates our courses a step above your standard off-the-shelf training course.
All trainers provided by Optimum Results fully comply with our ISO and HRE Quality Systems & Procedures. The criteria for the selection of trainers state that all trainers who work on Optimum Results programmes are:
- Educated to at least third level in a business or management related discipline.
- Have at least 5 years of relevant business management experience.
- Hold a recognised, formal qualification in Training of Adults.
- Have a demonstrable enthusiasm for the subject matter and have excellent communication skills.
Developing Marketing Strategy
You'll learn to identify and understand the principles of marketing, to identify customers and their individual needs and how to divide them by segment. We'll also cover the development and implementation of an effective marketing strategy.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Outline
Programme Overview
- Identify and understand the principles of marketing.
- Identify customers and understand their individual needs.
- Define customers by segment.
- Identifying and developing and effective marketing strategy.
- Identify and understand marketing tools.
- Understand the difference between publicity, PR and advertising and the impact of them on your business.
Fundamental Marketing Skills
We'll cover the process of conducting a marketing audit of your business, of developing a strategic marketing plan and increasing your awareness of modern management, marketing and sales activities to enhance sustainable bottom-line performance.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- Develop your marketing skills. Conduct a marketing audit on a business.
- Increase your awareness of modern management, marketing and sales activities to enhance sustainable (bottom-line) performance.
- Develop a strategic marketing plan for the business so as to better meet the challenges of a fast changing trading environment.
- Foster innovation and creativity within your business and effectively manage this process.
- Instigate and manage change within a business
Programme Outline
Current Performance Analysis
- Understand and select appropriate diagnostic tools
- Understand the “Business Growth” planning process
- Undertaking a marketing review
- Creating Competitive Advantage
Marketing & The Bottom Line
- Understand the Cost of Marketing
- Understand Value & Return On Investment
- Understand Key Performance Indicators
- Setting A Marketing Budget
Introduction to E-Marketing
In this course you'll gain an overview of the principled of online marketing, PR and social media. You'll gain an understanding of the tools and practices which will boost your presence online, and understand the appropriate use of free tools such as blogging and social media, and of paid areas such as Google Adwords.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- Gain an overview of online marketing, PR and social media.
- Understand the tools and methods that will boost your business presence online.
- Understand free marketing such as blogging and social network participation.
- Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing.
Programme Outline
- “Buzz Monitoring” - how to monitor your business presence online, as well as that of your competitors.
- Social Media: how to use free tools in social media to boost your business presence online and engage with customers in new ways. This will include use of Twitter, Facebook, forums and niche social networks relevant to your industry.
- Distributing Content Online - through social bookmarking, LinkedIn and blogs.
- Video For Business - easily producing video for your business.
- Natural Search and SEO - how to optimise your website for search engines.
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