Sales Training
Our suite of sales & business development modules are designed to increase your employee motivation and skill in selling and negotiation. These modules include elements such as developing SMART sales plans, effective questioning techniques and the skills of effective negotiation. To see more detail about the training goals and content of our sales & development courses, simply click on the course below. As with all our training programmes, any of these modules can be delivered to your employees individually or in any combination with modules from any of our other training categories..
Trainer Profile
All of our trainers are specialist consultants in their chosen field and are able to provide a vast amount of industry knowledge throughout the training experience. This elevates our courses a step above your standard off-the-shelf training course.
All trainers provided by Optimum Results fully comply with our ISO and HRE Quality Systems & Procedures. The criteria for the selection of trainers state that all trainers who work on Optimum Results programmes are:
- Educated to at least third level in a business or management related discipline.
- Have at least 5 years of relevant business management experience.
- Hold a recognised, formal qualification in Training of Adults.
- Have a demonstrable enthusiasm for the subject matter and have excellent communication skills.

Effective Telesales
Our Effective Telesales course covers areas such as maximising your existing sales force potential, new approaches to introducing products by telephone, effective questioning methods to establish engagement with customers and customer needs early, setting targets and breaking them!
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- Maximising your current sales resources by refreshing their
skills and motivation.
- Learning some new approaches to introducing products and services by telephone.
- Exploring different questioning methods that help you engage with new customers quicker and more frequently.
- Learning some great ways to keep motivation as high as possible.
- Selling more by setting and breaking targets!
Programme Outline
- Managing and planning your calls.
- Building rapid rapport and engagement.
- Selling skills – when and how to close successfully.
- Building long term customer relationships – ‘keeping the door open’
- Keeping yourself motivated when the going gets tough.
Sales Presentation Skills
Learn to understand customer behaviour and attitudes, delivering improved sales through use of a positive attitude, build an effective approach to presentation and listening skills, increase existing customer sales through effective territory management and to create SMART sales plans.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- Improve the organisation’s performance through a thorough knowledge of customer behaviour and attitudes.
- Deliver improved sales through use of a positive attitude.
- Build a professional approach to presentation, selling and listening skills.
- Increase sales of existing customers and add new ones through effective territory management.
- Create a SMART sales plan that delivers growth for the organisation.
Programme Outline
- Understanding the psychology of buying
- Putting the customer first
- The five steps to a sale
- The elevator pitch
- Selling features and benefits
- Closing the sale
- Linking and cross selling
- Developing a SMART sales plan
Negotiation Skills
You'll learn to understand the negotiation process and to appreciate what makes a good negotiator. During the course we'll also cover the various techniques involved in effective negotiations and how to practice them, and explain the skills involved in win/win negotiations. The program includes further coaching that enables your team to review how they have applied their new negotiation skills. We also calculate the return on investment you have achieved as a result of our negotiation skills training program.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- Understand the negotiation process.
- Gain an appreciation of what makes a good negotiator.
- Understand and practice the various techniques involved in effective negotiations.
- Understand the skills of win/win negotiations.
Programme Outline
- Understanding the negotiation process.
- What makes a good negotiator?
- Good communications.
- Listening and questioning techniques.
- Structured negotiation techniques.
- Tactics and tips.
- Overcoming objections.
- Gaining commitment.
- Role play scenarios.
Sales Skills
Our sales training course is designed to give participants the knowledge, skills and confidence to be able to deliver excellent customer care and to sell proactively. We also cover maximising your current sales resource by refreshing skills and motivation, and up-skilling both field sales representatives and sales managers.People who usually deal with selling on a daily or weekly basis, but never had any formal sales training. Our sales training course is ideal for them.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Overview
- To give participants the knowledge, skills and confidence to be able to deliver excellent customer care and to sell proactively.
- To maximise your current sales resource by refreshing their skills and motivation.
- To up-skill both field sales representatives and sales managers.
Programme Outline
- “Making Passers Buy”
- Converting visitors to sales
- Service which has me wanting to come back.
- Building customer relationships and customer loyalty
- Excellence in service
- Managing and planning your calls
- Building rapid rapport and engagement
- Selling skills– when and how to close
- Building long-term customer relationships.
- Keeping motivated
- Where is our competitive advantage?
- Who are our target customers/ sector?
- What are our barriers to growth?
- Practices/ Systems/ Behaviours
- Sales Presentation
Customer Service Skills
This course gives participants the knowledge, skills and confidence to be able to deliver excellent customer care and to sell proactively. Participants will also gain the opportunity to practise and improve their computer skills through exposure to online learning. Our customer service course is suitable for those who are currently working in customer service or want to join customer service as a profession.
Customer Service Skills training (elearning)
Choose from our micro-learning range of elearning modules below ranging from 5 mins duration to 30 mins duration each.
'
Full Range of modules are available here.
- Creating Great Customer Conversations - 04min 56 sec duration - What exactly does it take to have a good conversation that would be considered good service? How do we deal with others with good customer service? Great customer conversations can be achieved with these five easy steps: Prepare, Greet, Act, Offer, and Thanks. That makes a great customer conversation.
- Representing Your Brand-05 min 47 sec duration-There’s a lot that goes into making sure you properly represent your brand – your clothes, your hair, how you drive, and more. Today we’re going to talk about how you present yourself can help you be the brand!
- The 4 P's For Creating Loyal Customers-03 min5 sec- It's easy to make the mistake of assuming that customer service is all about happy employees delivering smiling service. Friendly service is absolutely a requirement, but that alone isn't enough. People are just one of the Ps required. This program details the building blocks and the "mortar" that holds them together—four Ps that are essential for supermarkets to drive customer satisfaction.
- How to Stay Positive with Customers-03min 33sec duration- If you’re positive, your actions and communications will be positive, and in turn your interactions with your customers will be positive. There will always be someone you can’t please, but by eliminating certain phrases, you’ll increase your probability of a satisfied customer.
- How to Upsell-05min 33sec duration-Upselling is an art and it’s one you need to master if you’re in retail. It’s a delicate balance of communication, product knowledge, and the power of suggestion. The problem with most upselling is that it happens at the wrong time. A successful upsell is more than asking “Would you like anything else?” It’s about you demonstrating a value to your customer.
- Managing Retail Employees-10 min 16 sec duration- Being a manager is difficult. Being a manager in the world of retail is even more difficult. Not only are you responsible for achieving store goals which include sales, upsells, shrink, and customer satisfaction, but also your success is dependent on the people who work for you.
Call us for a quote: prices range from €5 to €25 per module depending on your requirements.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Outline
- The Basics of Good Customer Care
- Excellence in Service: Fundamentals for Employees Working with Upset Customers
- Proactive Selling Skills
- Listening Skills
- Effective Communication
- Building customer relationships and achieving customer loyalty
- Creating Customer loyalty
- Telephone skills.
Programme Overview
- To give participants the knowledge, skills and confidence to be able to deliver excellent customer care and to sell proactively.
- To give course participants the opportunity to practise and improve their computer skills.
- Participants will gain exposure to online learning.
Advanced Sales Strategy
This course aims to build a professional and comprehensive approach to presentation, selling and listening skills. It also covers increasing sales through effective territory and journey management, and achieving behavioural and cultural change by involving all levels of management.
Prices - Typical Training Day:
Prior to the training day our consultants will meet with you FREE of charge to discuss the specific requirements of your organisation. Training topics are covered in a one-day course with certificate of completion.
12-15 people - €75* per participant per day
*Not including room hire, training aids, travel expenses
Programme Outline
Psychology of Selling
- Challenges and barriers to success
- Psychology of selling
and customer behaviour
- Personal motivation
Programme Outline
Researching, Prospecting and Getting New Clients.
- How to research and prospect new customers
- Cold calling, appointments and the decision making unit
Setting Goals and Managing Targets
- Journey and territory management
- Organisation
- Managing sales plans
- Setting goals and targets