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X-WR-CALNAME:Optimum Results
X-ORIGINAL-URL:https://optimumresults.ie
X-WR-CALDESC:Events for Optimum Results
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TZID:Europe/Paris
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DTSTART:20260329T010000
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DTSTART;TZID=Europe/Paris:20260721T093000
DTEND;TZID=Europe/Paris:20260721T123000
DTSTAMP:20260721T111940
CREATED:20260701T092359Z
LAST-MODIFIED:20260714T121354Z
UID:27745-1784626200-1784637000@optimumresults.ie
SUMMARY:Marketing Made Easier with AI  9:30am - 12:30pm  €59  SOLD OUT!
DESCRIPTION:Marketing Made Easier with AI: Plan\, Create and Repurpose Content\n  \nThe participants will be provided with a practical introduction to using AI tools to support marketing activity\, content creation and day-to-day business communication. \nThe course is delivered over one 3 hour session. \n  \nOverview\nThis practical workshop helps SME owner-managers use AI to plan\, create and repurpose marketing content in a safe\, structured and commercially useful way. \nThe session shows participants how to move beyond random AI-generated content and use AI as a practical marketing support tool. They will learn a simple PROMPTS framework to improve how they brief AI tools\, while also understanding key risks around privacy\, accuracy\, copyright\, transparency\, human review and relevant EU AI Act considerations. \nParticipants will then apply AI to review their current online presence\, including websites\, Google Business Profiles\, reviews and social media\, before exploring a simple competitor analysis covering messaging\, offers\, content themes\, calls to action and gaps in the market. \nFrom this\, they will identify practical content opportunities\, create content pillars linked to customer needs and business goals\, and learn how to repurpose one strong marketing idea across social media\, email\, blogs\, short-form video and website FAQs. \nParticipants will leave with a clearer\, safer and more practical approach to using AI for marketing planning\, content creation and content repurposing. \n  \nWho Should Attend?\nSME owner-managers\, sole traders\, start-ups and small business teams who want to use AI to improve their marketing activity. \nBusinesses that want to create more consistent marketing content. \nBusiness owners and teams who struggle to know what to post or where to start. \nOrganisations that want to review their online presence and competitor positioning. \nManagers and staff who need a practical content plan rather than random content ideas. \nBusinesses that are already using AI tools but want to use them more safely and effectively. \nAnyone who wants to understand basic AI risks linked to marketing\, privacy and compliance. \nNo advanced technical knowledge is required. \n  \nLearning Outcomes\nThis short practical course will introduce learners to the ways AI tools can support marketing planning\, content creation and content repurposing across everyday business activities. Learners will explore how AI can help with generating ideas\, developing content\, reviewing online presence and identifying practical marketing opportunities. \nParticipants will gain an understanding of how to use the PROMPTS framework to create clearer\, safer and more effective AI instructions. The course will also help learners recognise key risks when using AI for marketing\, including inaccurate claims\, privacy issues\, copyright concerns\, misleading content and lack of human review. \nLearners will consider relevant EU AI Act considerations for everyday SME marketing activity\, including AI literacy\, transparency and responsible use. They will also explore the importance of keeping human judgement\, accuracy checks and brand consistency at the centre of AI-assisted marketing work. \nParticipants will learn how to use AI to support a simple review of their business’s current online presence and identify strengths\, weaknesses and opportunities. They will also explore how AI can support competitor analysis without copying competitor content or strategy. \nThe course will help learners identify content gaps and create practical content pillars based on customer needs\, business goals and market positioning. Participants will also develop ideas for a simple content plan that can be used across social media\, email\, blogs\, short-form video and website content. \nLearners will explore how to repurpose one strong content idea into multiple formats while keeping the message consistent and appropriate for each channel. They will also learn how to apply a basic safety check before publishing AI-assisted marketing content. \nBy the end of the session\, participants will have a stronger understanding of how AI can support marketing planning and content creation\, how to use prompts more effectively\, and how to apply AI tools in a way that saves time while maintaining quality\, safety and control. \n  \nDelivery Method\nOnline Live Interactive Webinar \n  \nCourse Duration\nThe duration of this programme is 3 hours with a 10 minute break after each hour. \n 
URL:https://optimumresults.ie/event/ai-for-marketing-content-creation/
LOCATION:Zoom
CATEGORIES:Individual course
ORGANIZER;CN="Optimum%20Results":MAILTO:info@optimumresults.ie
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