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PRODID:-//Optimum Results - ECPv5.16.2//NONSGML v1.0//EN
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X-WR-CALNAME:Optimum Results
X-ORIGINAL-URL:https://optimumresults.ie
X-WR-CALDESC:Events for Optimum Results
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DTSTART:20210101T000000
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DTSTART;TZID=UTC:20211123T140000
DTEND;TZID=UTC:20211123T170000
DTSTAMP:20260420T212615
CREATED:20210907T104200Z
LAST-MODIFIED:20211202T093522Z
UID:4486-1637676000-1637686800@optimumresults.ie
SUMMARY:How To Drive Website Traffic
DESCRIPTION:The participants will be provided with the framework to drive multiple traffic channels to your website and monitor your website performance. \nThe course is delivered over one 3 hour session. \nOverview\nThis is an introductory level programme for business owners who want to understand how to grow their website traffic and ultimately grow their online sales. \nIt is ideally suited for those who need to learn the basics of website optimisation and search engine marketing. \nIn addition to helping to generate website traffic this programme\, will give website owners more confidence in managing their website and their website provider. \nWho Should Attend?\nBusiness owners who want to drive traffic to their website and increase online sales. \nOrganisations that want to drive awareness of their website and the resources available through their website. \nLearning Outcomes\nThis short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site.  Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience. \nLearners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research.  Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign.  Finally learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool. \nDelivery Method\nOnline Live Interactive Webinar (not pre-recorded!) \nCourse Duration\nThe duration of this programme is 3 hours with a 10 minute break after each hour. \nSummary of Course Content\n\nPerform a website Performance audit\nUnderstand the basics of a good website\nUnderstand the simple extras that will drive more traffic to your website\nHow to Perform SEO (Paid and Organic)\nGain knowledge of free tools for keyword research\nBe more capable and confident in monitoring its performance\nFeel more confident speaking to your website designer about the performance and features of your website\nHave a better understanding of Google Analytics and understand its value\nHow to set up a basic Google Ads Campaign
URL:https://optimumresults.ie/event/how-to-drive-website-traffic-2/
LOCATION:Zoom
ATTACH;FMTTYPE=image/jpeg:https://optimumresults.ie/wp-content/uploads/2021/09/digital-marketing-1433427_960_720-e1637161540718.jpg
ORGANIZER;CN="Optimum%20Results":MAILTO:info@optimumresults.ie
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