Online Marketing & Social Media

Session 1: 

Digital Marketing and Social Media for Small Businesses in Ireland Learn the essentials of digital marketing and social media to effectively reach and engage your target audience online. This session is tailored to the unique challenges and opportunities faced by Irish SMEs.

 Session 2: 

Digital Branding & Content Planning Master the art of digital branding and develop a strategic content plan that enhances your brand’s online presence. Learn how to create content that resonates with your audience and drives business growth.

Session 3:

DPR Compliance and Data Privacy ( Gain expert insights into GDPR compliance and data privacy to ensure your business adheres to Irish and EU regulations. Protect your customers’ data and maintain their trust with up-to-date knowledge.

Session 4:

Building a Website and Driving Traffic with Social Media Discover how to create a compelling, user-friendly website that effectively represents your brand. Learn how to use social media to drive traffic to your site and convert visitors into customers.

Session 5:

Selling Online Learn the key strategies for setting up and optimizing an online sales channel to boost your revenue. Understand the essentials of e-commerce, from product listing to payment gateways.

Session 6:

Planning & Agency Management and Outsourcing Explore effective planning techniques to streamline your digital marketing efforts and maximize ROI. Learn best practices for managing agencies and outsourcing tasks to enhance efficiency.

This programme is designed for small business owners, entrepreneurs, and managers of SMEs in Ireland looking to enhance their digital marketing skills. It’s particularly beneficial for those interested in engaging their target audience, building an online presence, and understanding GDPR compliance. Marketing professionals and individuals managing online sales channels will also find valuable insights to refine their strategies and improve efficiency.

Develop a robust digital marketing strategy tailored to your business. Enhance your online presence, drive more traffic, and increase sales. Ensure compliance with GDPR and learn best practices for outsourcing and agency management.

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include: 

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required. 

2. On-site Delivery at your business premises or at our state-of-the-art training rooms.

6 x half days online

This course features six interactive sessions designed for small businesses in Ireland, covering essential digital marketing skills. Participants will learn how to engage audiences through digital marketing and social media, develop effective branding and content strategies, ensure GDPR compliance, build user-friendly websites and optimise online sales channels. Additionally, the programme explores effective planning techniques and best practices for managing agencies and outsourcing tasks to enhance efficiency and maximise ROI.