eMarketing / Doing Business Online

This one-day workshop provides a deep dive into online marketing, PR, and social media strategies tailored for your business. Participants will gain essential insights into leveraging both free and paid marketing tools to enhance their online presence. The course covers key topics such as effective blogging, social media engagement, and the strategic use of Google Ads. You’ll learn how to monitor your digital footprint, engage with your audience across various platforms, and utilise SEO techniques to drive organic traffic. With practical exercises and real-world examples, you’ll leave equipped with actionable strategies to boost your marketing efforts.

Entrepreneurs, Business Owners, managers, and any staff who’s responsibility is to ensure all digital networks are monitored, updated and relevant.

Participants will have a clearer understanding of the need for digital marketing. The areas where they need to focus their attention in relation to SEO monitoring, Google Ads, blog creations and the platforms to assist with scheduling posts.

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required 

2. On-site Delivery at your business premises or our state-of-the-art training rooms.

1 full day workshop

Programme Overview:

• Gain an overview of online marketing, PR and social media.
• Understand the tools and methods that will boost your business presence online.
• Understand free marketing such as blogging and social network participation. 
• Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing. 

Programme Outline: 

• “Buzz Monitoring”: how to monitor your business presence online, as well as that of your competitors.
• Social Media: how to use free tools in social media to boost your business presence online and engage with customers in new ways. This will include the use of Twitter, Facebook, forums and niche social networks relevant to your industry.
• Distributing Content Online: Through social bookmarking, LinkedIn and blogs.
• Video For Business: Easily producing video for your business.
• Natural Search and SEO: How to optimise your website for search engines.