This one-day workshop provides a deep dive into online marketing, PR, and social media strategies tailored for your business. Participants will gain essential insights into leveraging both free and paid marketing tools to enhance their online presence. The course covers key topics such as effective blogging, social media engagement, and the strategic use of Google Ads. You’ll learn how to monitor your digital footprint, engage with your audience across various platforms, and utilise SEO techniques to drive organic traffic. With practical exercises and real-world examples, you’ll leave equipped with actionable strategies to boost your marketing efforts.

Entrepreneurs, business owners, managers, and any staff responsible for monitoring, updating, and maintaining relevant digital networks.

Participants will gain a clearer understanding of the importance of digital marketing, the key areas to focus on—such as SEO monitoring, Google Ads, and blog creation—and the platforms that can assist with scheduling posts

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required 

2. On-site Delivery at your business premises or our state-of-the-art training rooms.

1 full day workshop

Programme Overview:

• Gain an overview of online marketing, PR and social media.
• Understand the tools and methods that will boost your business presence online.
• Understand free marketing such as blogging and social network participation. 
• Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing. 

Programme Outline: 

• “Buzz Monitoring”: how to monitor your business presence online, as well as that of your competitors.
• Social Media: how to use free tools in social media to boost your business presence online and engage with customers in new ways. This will include the use of Twitter, Facebook, forums and niche social networks relevant to your industry.
• Distributing Content Online: Through social bookmarking, LinkedIn and blogs.
• Video For Business: Easily producing video for your business.
• Natural Search and SEO: How to optimise your website for search engines.

This two-day programme offers a practical, hands-on approach to analysing and interpreting financial information. Participants will engage with real-world case studies and, where applicable, their own financial accounts. For those who prefer not to share their reports, sample financial documents will be provided for analysis. Each participant will also receive a workbook to document their insights and strategies for applying their newfound knowledge throughout the course.

Managers and Line Managers who wish to improve their confidence in dealing with, and the general understanding of, Business Accounts, Budgetary and Financial Management.

On completion of this two day programme, participants will become familiar with the terminology of finance, will understand how funds flow through a business, how to read and interpret financial reports, how to use basic ratio analysis to track performance and how to cost and price goods and services. Participants will have the opportunity to work on accounts for their business as well as sample accounts which will be provided.

This course can be delivered on-site or through a series of online workshops. We remain flexible to deliver the course to suit your requirements.

The duration of this programme is 2 full days, however, this can also be delivered over a series of shorter workshops.

The contents of the programme are tailored to suit your requirements, however, topics covered include: 

• Demystifying the language of business finance.
• How funds flow through a business.
• Understanding and managing working capital.
• Reading and interpreting financial reports – Balance Sheet, Profit & Loss Account, Funds Flow Statement.
• Using ratio analysis to assess and track business performance.
• Reading the financial reports for your own business (case study).
• The importance of taking a structured approach to costing and pricing.
• Establishing and monitoring financial Key Performance Indicators.

The Human Resource and Employee Engagement Programme equips small and medium business owners, managers, and entrepreneurs with essential HR strategies to enhance communication and decision-making. Through interactive workshops, participants will learn to improve employee engagement and tackle common challenges, ultimately driving organisational success.

SME business owners, managers, and entrepreneurs. The programme is tailored to meet the diverse needs of participants, providing them with practical skills and insights to enhance HR practices and improve employee engagement within their organisations.

The Human Resource and Employee Engagement Programme aims to achieve the following learning outcomes:  

1. Enhanced understanding of HR principles and employee engagement and their impact on business performance. 
2. Increased confidence to proactively manage HR issues and employee engagement strategies. 
3. Improved awareness of how strategic decisions affect HR and employee engagement. 
4. Development of a comprehensive HR strategy to drive improved organisational performance and employee satisfaction.

The Programme will be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include: 

Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required.

On-site Delivery at your business premises or our state-of-the-art training rooms.

There are 6 Modules in total which participants are required to complete. These will be delivered over 6 half days, via online Interactive Workshops.

Module 1 – Fundamentals of Recruitment & Selection, and Understanding the Employment Process. 

Objectives of this Module 

– Understanding the fundamentals of Recruitment and Selection • Giving strategic consideration prior to deciding to employ staff. 

– Understanding and having regard for the pitfalls of interviewing 

– Assessing examples of competency based interviews 

– Ensuring new employees are given an appropriate onboarding and induction. 

– Having consideration for training needs of existing and new employees. 

– Candidates will have a good understanding of compiling contracts of employment and employee handbooks 

– Emphasising the Health and Safety requirements and the dissemination of same to employees 

Module 2 – Employee Engagement and Managing Employee Wellbeing 

Objectives of this Module

– Recognise the extent of ill health (especially stress) in workplaces; its causes and effects. 

– Understand the legal responsibilities and duties associated with health and safety at work. 

– Consider the role for HR in the management of stress in the workplace 

– Understand how to develop an organisational approach to managing stress in your workplace 

Module 3 – Performance Management 

Objectives of this Module 

– Understanding the necessity of setting performance standards and objectives 

– The importance of ensuring standards are met 

– Conducting performance reviews 

– Giving and receiving feedback 

Module 4 – Disciplinary and Grievance Management 

Objectives of this Module 

– Understanding the importance of having procedures and following them 

– The pitfalls to watch out for 

– How to conduct a disciplinary hearing 

– How to conduct an investigation 

– Candidate will have a good knowledge of how to compile a set of disciplinary procedures 

Module 5 – Attendance Management and Managing Absences 

Objectives of this Module 

– Review of tools for managing attendance • Discuss the Financial and Non -Financial Costs of Absenteeism 

– Legislation on Dismissal 

– Disability and Discrimination 

– Bullying and Harassment and Associated Legislation Module 6 

– Labour Law and Industrial Relations Objectives of this Module 

– Understand the mutual obligations of the employer and employee under Employment law 

– Have a greater understanding of the many legal facets of the employment relationship and understand the legal obligations of managing the employment lifecycle from inception to end 

– Identify and minimise problems that arise throughout the employment life cycle 

– Negotiate successfully ensuring a win/win outcome for all parties where possible 

– Apply skills in the areas of communications and conflict management