Gain an overview of online marketing, PR and social media. Understand the tools and methods that will boost your business presence online.

Understand free marketing such as blogging and social network participation. Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing.

Entrepreneurs, Business Owners, managers, and any staff who’s responsibility is to ensure all digital networks are monitored, updated and relevant.

Participants will have a clearer understanding for the need of digital marketing. The areas were they need to focus their attention in relation in SEO monitoring, Google Ads, blog creations and the platforms to assist with scheduling posts.

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

1 full day workshop

Programme Overview:

– Gain an overview of online marketing, PR and social media.
– Understand the tools and methods that will boost your business presence
online.
– Understand free marketing such as blogging and social network participation.
– Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing.
– Programme Outline
– “Buzz Monitoring” – how to monitor your business presence online, as well as
that of your competitors.
– Social Media: how to use free tools in social media to boost your business presence online and engage with customers in new ways. This will include
use of Twitter, Facebook, forums and niche social networks relevant to your
industry.
– Distributing Content Online – through social bookmarking, LinkedIn and blogs.
– Video For Business – easily producing video for your business.
– Natural Search and SEO – how to optimise your website for search engines.

This one day programme is very practical in nature with participants getting hands on experience of analysing and interpreting financial information.

Case studies and participants actual accounts will be used during the Workshop where appropriate. Should Participants not wish to use their own financial reports, sample reports will be provided.

A workbook in which participants record their learning and how they will use the knowledge will be completed after each section.

Managers and Line Managers who wish to improve their confidence in dealing with, and the general understanding of, Business Accounts, Budgetary and Financial Management.

On completion of this one day programme, participants will become familiar with the terminology of finance, will understand how funds flow through a business, how to read and interpret financial reports, how to use basic ratio analysis to track performance and how to cost and price goods and services.

Participants will have the opportunity to work on accounts for their business as well as sample accounts which will be provided.

This course can be delivered on-site or through a series of online workshops.

We remain flexible to deliver the course to suit your requirements.

The duration of this programme is 2 full days, however this can also be delivered over a series of shorter workshops.

The contents of the programme is tailored to suit your requirements, however topics covered include:

• Demystifying the language of business finance
• How funds flow through a business.
• Understanding and managing working capital.
• Reading and interpreting financial reports – Balance Sheet, Profit & Loss Account, Funds Flow Statement.
• Using ratio analysis to assess and track business performance.
• Reading the financial reports for your own business (case study).
• The importance of taking a structured approach to costing and pricing.
• Establishing and monitoring financial Key Performance Indicators.

The Human Resource and Employee Engagement Programme will assist participants in understanding how the communication and implementation of decisions can impact their business.

Small and Medium business owners and managers as well as entrepreneurs. This course is adapted to suit the needs of each participant.

The key outcomes of the Human Resource and Employee engagement programme will be:

1.  Business Owners and Management teams with a significantly improved understanding of HR & Employee engagement and how it impacts their business performance.
2.  Owners and Managers with an improved confidence to proactively deal with HR & Employee engagement matters.
3.  Participants will have an improved understanding of how strategic decisions will impact on their business from a HR & Employee engagement perspective.
4.  Businesses will have a HR & Employee engagement strategy which sets out a path to improved performance.

The Programme will be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms.

There will be 6 Modules in total which all participants will need to complete. These will be run over 6 half days and through online Interactive Workshops.

Module 1 – Fundamentals of recruitment & selection, and Understanding the Employment process.

Objectives of this Module

– Understanding the fundamentals of Recruitment and Selection • Giving strategic consideration prior to deciding to employ

– Understanding and having regard for the pitfalls of interviewing

– Going through examples of competency based interviews

– Ensuring your new employees are given an appropriate onboarding and induction

– Having consideration for training needs of existing and new employees

– Candidates will have a good understanding of compiling contracts of employment and employee handbooks

– Emphasising the Health and Safety requirements and the dissemination of same to employees

Module 2 – Employee Engagement and Managing Employee Wellbeing

Objectives of this Module

– Recognise the extent of ill health (especially stress) in workplaces; its causes and effects.

– Understand the legal responsibilities and duties associated with health and safety at work.

– Consider the role for HR in the management of stress in the workplace

– Understand how to develop an organisational approach to managing stress in your workplace

Module 3 – Performance Management

Objectives of this Module

– Understanding the necessity of setting performance standards and objectives

– The importance of ensuring standards are met

– Conducting performance reviews

– Giving and receiving feedback

Module 4 – Disciplinary and Grievance Management

Objectives of this Module

– Understanding the importance of having procedures and following them

– The pitfalls to watch out for

– How to conduct a disciplinary hearing

– How to conduct an investigation

– Candidate will have a good knowledge of how to compile a set of disciplinary procedures

Module 5 – Attendance Management and Managing Absences

Objectives of this Module

– Review the tools we have for Managing attendance • Discuss the Financial and Non -Financial Cost of Absenteeism

– Legislation on Dismissal

– Disability and Discrimination

– Bullying and Harassment and associated legislation

Module 6 – Labour Law and Industrial Relations

Objectives of this Module

– Understand the mutual obligations of the employer and employee under Employment law

– Have a greater understanding of the many legal facets of the employment relationship and understand the legal obligations of managing the employment lifecycle from inception to end

– Identify and minimise problems that arise throughout the course of the employment life cycle

– Negotiate successfully ensuring a win/win outcome for all parties where possible

– Apply skills in the areas of communications and conflict management