Dynamic Sales & Commercial Skills

9:30am – 12:30pm

€59

SOLD OUT!

The participants will be provided with a practical introduction to sales and commercial skills, with a focus on helping learners communicate value, build relationships and support positive commercial outcomes.

The course is delivered over one 3 hour session.

Overview

This is an introductory level programme for staff, managers, business development professionals and customer-facing individuals who want to strengthen their commercial awareness and improve how they communicate with customers and clients.

Strong sales and commercial skills help organisations identify opportunities, understand customer needs, communicate value and build professional relationships. In many roles, commercial success depends not only on selling, but on listening carefully, responding appropriately and presenting solutions in a clear and credible way.

This course will introduce participants to the core principles of sales and commercial communication. It will focus on understanding commercial drivers, identifying customer needs, building rapport, presenting solutions, handling objections and supporting positive customer experiences.

The programme is ideally suited for organisations that want to improve commercial confidence, strengthen client relationships and support staff who are involved in sales, service, business development or customer engagement.

Participants will gain a clear baseline understanding of how strong communication, customer focus and commercial awareness can support business growth and improve client outcomes.

Who Should Attend?

Staff who are responsible for business development, sales support or customer engagement.

Managers who are involved in commercial activity, client relationships or business growth.

Professionals who support client relationships, proposals, customer communication or service delivery.

Employees who want to build stronger commercial confidence and improve how they communicate value.

Organisations that want to strengthen customer focus, improve relationship skills and support positive commercial outcomes.

Learning Outcomes

This practical course will introduce learners to the key principles of sales and commercial effectiveness. Learners will explore how commercial awareness, customer understanding and clear communication can support stronger business relationships and improved outcomes.

Participants will gain an understanding of how to identify customer needs and expectations, communicate value clearly and build professional relationships based on trust and credibility. The course will also look at how to present solutions effectively and respond to customer questions or concerns in a constructive way.

Learners will consider practical examples of commercial conversations, including engaging with customers, managing client expectations, handling objections and recognising opportunities to support business growth.

The course will also explore how positive customer experiences can support commercial success. Participants will consider the importance of communication, responsiveness, professionalism and relationship-building in creating stronger customer confidence.

By the end of the programme, participants will have a stronger understanding of sales and commercial skills, how to communicate value more effectively, and how to support positive customer relationships and business growth.

Delivery Method

Online Live Interactive Webinar

Course Duration

The duration of this programme is 3 hours with a 10 minute break after each hour.