Digital Marketing Fundamentals

9:30am – 12:30pm

€59

SOLD OUT!

The participants will be provided with a practical introduction to digital marketing, with a focus on helping learners understand how digital channels can support brand awareness, customer communication and business growth.

The course is delivered over one 3 hour session.

Overview

This is an introductory level programme for business owners, managers, marketing staff and professionals who want to develop a practical understanding of digital marketing and how it can support business activity.

Digital marketing plays an important role in helping organisations reach target audiences, communicate value, promote products and services, and generate new opportunities. For many businesses, the challenge is understanding which digital channels to use, how they work together, and how to communicate clearly and consistently online.

This course will introduce participants to the core principles of digital marketing. It will focus on key digital channels, online messaging, social media marketing, website effectiveness, search engine optimisation, email marketing, online advertising and measuring digital marketing performance.

The programme is ideally suited for individuals and organisations that want to improve their online presence, strengthen their marketing activity and build greater confidence in using digital tools to support business growth.

Participants will gain a clear baseline understanding of how digital marketing works in practice, how different channels can support each other, and how clearer online communication can help improve visibility, awareness and decision-making.

Who Should Attend?

Staff who are responsible for marketing activity or supporting business promotion.

Business owners who want to improve their online presence and understand digital marketing more clearly.

Managers who oversee marketing activity, customer communication or business development.

Professionals who support sales, communications, customer engagement or business growth.

Individuals who want a practical introduction to digital marketing and how it can be used effectively in a business setting.

Learning Outcomes

This practical course will introduce learners to the role of digital marketing in supporting business growth and customer engagement. Learners will explore how digital channels can be used to promote products and services, build brand awareness and communicate with target audiences.

Participants will gain an understanding of the main digital marketing channels, including social media, websites, email marketing, search engines and online advertising. The course will also look at how these channels can work together to create clearer and more consistent marketing activity.

Learners will consider practical examples of digital marketing in action, including creating clear online messaging, understanding target audiences, improving website effectiveness and using content to support visibility and engagement.

The course will also introduce participants to the importance of measuring digital marketing performance. Learners will explore how key metrics can help businesses understand what is working, where improvements may be needed, and how better marketing decisions can be made.

By the end of the programme, participants will have a stronger understanding of digital marketing fundamentals, how different digital channels support business activity, and how to create clearer, more consistent and more effective online communication.

Delivery Method

Online Live Interactive Webinar

Course Duration

The duration of this programme is 3 hours with a 10 minute break after each hour.