Struggling with the day to day management of your WordPress Website?  This short course will take you through the basics in a way that ensures you are confident in using WordPress to manage your site.

This course is for people who are very new to WordPress and haven’t had the time to gain competency in the use of the tool.  If you are avoiding updates to your WordPress website for fear of breaking it this is the programme for you.

This short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site.  Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience.  Learners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research.  Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign.  Finally learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool.

Online Live Interactive Webinar (not pre-recorded!) 

The duration of this programme is 2 hours with a 15 minute break. 

• How to Change your Home Page
• How to Add a News/Blog Item
• How to Add or Remove Products
• How to Change Prices
• How to Put Products on Sale
• How to Resize Images
• How to Add Video
• How to Add Products Features
• How to Control Stock
• How to Optimise your Content in WordPress for Search Engines
• How to use Images for Improved SEO ranking

This is an introductory level programme for business owners who want to understand how to grow their website traffic and ultimately grow their online sales.

It is ideally suited for those who need to learn the basics of website optimisation and search engine marketing.

In addition to helping to generate website traffic this programme, will give website owners more confidence in managing their website and their website provider.

Business owners who want to drive traffic to their website and increase online sales.

Organisations that want to drive awareness of their website and the resources available through their website.

This short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site.  Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience.  Learners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research.  Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign.  Finally learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool.

Online Live Interactive Webinar (not pre-recorded!) 

The duration of this programme is 3 hours with a 10 minute break after each hour. 

·         Perform a website Performance audit

·         Understand the basics of a good website

·         Understand the simple extras that will drive more traffic to your website

·         How to Perform SEO (Paid and Organic)

·         Gain knowledge of free tools for keyword research

·         Be more capable and confident in monitoring its performance

·         Feel more confident speaking to your website designer about the performance and features of your website

·         Have a better understanding of Google Analytics and understand its value

·         How to set up a basic Google Ads Campaign

This training programme is an intensive 4 day programme covering important topics to ensure you are putting your best foot forward when pitching your business to Investors. Most business don’t get a second chance to pitch to Investors so this programme is designed to ensure you have the necessary information included in your pitch and you are presenting it as effectively as possible.

Any Business Owner that is planning on pitching their business to Investors in the coming months.

Participants will get a comprehensive understanding of the elements of a pitch that are important to Investors and learn how to communicate these elements as effectively as possible when presenting.

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

 – Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required.

 – On-site Delivery at your business premises or at our state-of-the-art training rooms.

This programme is delivered over 4 days, which can be spread out at times suitable for Participants.

• Personal Presentation & Disposition.
• Communicate with confidence and conviction.
• Understand the Business you are in and what you are selling
• What are Investors looking for?
• Presentation ‘Tips & Tools’

The Project:

• The Business, the Product and the Benefits
• Why this business and why will you be successful?
• Target Markets & Customers (size & location/s)
• Competitive Advantage / Value Proposition
• Sales, Profit & Cash Requirement Forecasts
• Investment required, ROI and Exit Strategy
• Strong close / Convince me to invest!!!
• Predict the questions you will be asked and your response?
• Preparation / Rehearse / Test

“Dragon’s Den” Presentations  

• 15-minute pitch
• 10-minute Q & A
• (5-minute notes, scoring and turnaround)

Including Pre Presentation Notes & Check Sheet and Post Presentation Scoring & Feedback Sheet with Video

This training programme provides participants with all the tools necessary to ensure that they can reduce their creditors payment cycle as much as possible and get paid promptly.

Any businesses who have creditors and need to reduce the payment cycle for funds to flow more freely throughout their business.

Participants will understand the stages at which they can monitor to maintain a healthy cashflow in their business from credit policies, credit checks, calculating debtor days, records and much more.

Online Delivery via Zoom.

This programme is delivered over 2 x 90 minute sessions with a short break in between.

The Foundation Stones

• Give Credit with Care. Have a Credit Policy with Clear Terms & Conditions.
• Undertake Credit Checks.
• Understand your customer’s T&Cs and get PO Numbers if required.
• Ensure that EVERYTHING is Invoiced and Invoice promptly.
• Debtor Days Calculation and keep up-to-date Records.
• Review Debtors List at least every month.
• Keep a record of customers’ Track Record for Payment.
• Additional charges for late payment

Collecting your Money !

• ‘Act early & often’ / Reminder emails, letters & calls / Attitude & Disposition / ‘Reading the circumstances’.
• Understand the critical elements of conversations and ‘tools of collection’
• Obtain payment of undisputed amounts.
• Personal visits and Sales people involvement
• The cost, time and other impact of disputed debt collection
• Resolve disputes / Arbitration / Assessment by industry expert
• Settlement / Agreement for Payment
• Cut off point decision / Lost relationship Rules for Additional Action:

– Recovery of goods

– Damage limitation

– Debt collection agents

– Legal Action

Review Summary and Action Plan

This long-established training programme is designed to provide non-financial managers with a basic understanding of the critical issues.

Business Owners and Managers of any size in any sector who wish to develop Financial Awareness to optimise the performance of their business over the next two years.

Participants will gain an understanding in dealing with Business Accounts, Budgetary and Financial Management. Participants will also gain the ability to develop and understand your businesses Profit & Growth Plan.

Online Interactive Workshop delivered by our experienced Trainer via Zoom.

Half day workshop, 3 X 1 hour modules (with 2 X 10 minute breaks).

• Introduction, Programme Overview and Objectives
• The Language of Business Finance
• How Funds Flow through your business
• Understanding Financial Reports
• Key Financial Performance Indicators
• Addressing the Implications of COVID Payments or Grants
• Review Costings and Pricing
• Developing your Financial Dashboard Summary and a Profit & Growth Plan

Participants will receive the training materials and financial planning templates in advance and will be invited to have their Business Accounts with them during the training programme. Additional training and or mentoring may be availed of subsequently to continue skills development in this essential aspect of business management.

The cost of this online open course is €140 per business +VAT.

(This covers attendance from up to 2 participants from each business).

This training programme sees us partner with our sister company Customer Perceptions (specialists in market research) to bring to you a 360 all encompassing programme to accelerate your sales.

Our experience shows us that Distributors/ReSeller businesses face a unique challenge in ensuring that their sellers are promoting their products to the highest standards that you expect.

This programme allows you to measure your distribution channels through a process of consultation, training, mystery shopping audits and reporting.

Any businesses who work with agents, stockists, resellers or distributors to sell their products.

The key outcomes of this programme are:

1. Increase sales and profit margins
2. Improve reputation and brand image
3. Increase customer satisfaction and Net Promotor Scores
4. Entice new resellers with this competitive offering
5. Eliminate waste costs
6. Streamline product knowledge training and updates
7. Encourage long-term partnerships with resellers

The Programme will be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

 – Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required

 – On-site Delivery at your business premises or at our state-of-the-art training rooms.

This programme is tailored to each individual client,  Depending on your requirements we can create this programme based on your company’s needs and timeline.

Our programme is bespoke to your own individual needs. Talk to us today about how we can tailor the programme to solve your unique challenges.

Below are some of the steps we will use to do this:

1. Buy In – we can facilitate win-win co-operation and agreement of your re-sellers to be part of the programme.
2. Measurements  – through our expert mystery shopping panel, we can measure and record current levels of compliance (including product knowledge, POS visibility and customer service) throughout your network to establish where improvements are needed and tailor the programme to meet these challenges.
3. Training Programme Design – Our specialist Online Training Team ( www.SeamsCloud.com ) will help design and produce appropriate product/technical online training modules for your re-seller staff. Training can be at different levels (floor staff, line management, higher management). 
4. Training Delivery – We will host the online training process in co-operation with your re-sellers and provide help desk services for the trainees. All relevant staff members will be issued with unique log in information to access their bespoke training modules at any time, on any device.
5. Reporting – You will also have a quick reference dashboard of training activity, results and progress to evaluate the success of the programme and your Return on Investment. You will also have access to a mystery shopping reporting dashboard to have instant access to KPIs.

The Professional Business Advisor (PBA) is a specialist training programme designed to build the competencies (knowledge, skills, attitude & behaviour) of the client engaging staff of Business Development Agencies. Equally, it is appropriate for any personnel working in the field of Advising, Facilitating or Mentoring SME Managers to optimise the performance of their businesses.

Following a rigorous peer review in 2015, PBA was classified by the EU’s Training Foundation (ETF) as an “International Best Practice Programme”. Delivered by experienced and well qualified trainers in the specialist field of SME Development, PBA has been enjoyed by participants in several Countries.

This programme is suitable for any personnel working in the field of Advising, Facilitating or Mentoring SME Managers to optimise the performance of their businesses.

On completion of the training participants will have:

1. A good understanding of the SME sector and SME Management behaviours and needs.
2. An excellent understanding of the holistic business model as a framework for business performance, analysis and planning.
3. Significantly improved ability to identify ”value added” opportunities for your clients.
4. Confidence to engage in business discussion with clients about performance and development.
5. A good understanding of the key disciplines of business.
6. A good understanding of the process of SME growth and development of the process of facilitating SME Management thinking and decision making.
7. Completed a work-book assignment/Client Case Study to the standard required to be awarded the “Advanced Certificate in Client Business Development”.

The Programme will be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required.
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

7 full day workshops will be completed over a period of time to suit your schedule.

This programme consists of the below modules:

Module 1 – The SME World/The role of the Advisor
– The World of the Entrepreneur

– SME Owner Managers

– Developing Open Relationships

– Ownership and Bonding Management

– Tips, Tools, Templates and Records

– Managing Client Engagement

Module 2 – Strategic Planning/Leadership/Business Planning (Role Play 1)
– Strategic Planning for SME’s

– Cascading the Plan to Operational Level

– Business Plans that Work Leading

– Managing the Implementation Process

– Role Play

Module 3 – Business Analysis & Governance
– Analysing the Business

– Analysis Models

– Holistic Business Model

– Case Study

Module 4 – Business Finance

– Understanding the Financial Cycle

– Reading Financial Reports

– Costing and Pricing

– Analysing Accounts Exercise

Module 5 – HR & People

– Legal Implications of Employing People

– Managing People in SME Environment

– Monitoring Performance

– Performance Management

Module 6 – Communication & Marketing

– Optimising Business Performance

– Marketing Planning for SME’s

– Developing Value Propositions

– eMarketing and Selling

– Evaluating Impact of Marketing Investment

Module 7 – Operations, Quality Supply Chain/Innovation

– Process Planning

– Sourcing and Managing Supply Chain

– Quality Systems and Processes

– Introducing Innovation

– Efficiency Monitoring and Planning

Workshop 8 – Personal Development

– (Role Play 2)

– Personal Action Plans

– Converting Learning Into Action

– Time and Resource Management

– Role Play 2

– Evaluation