This one-day workshop provides a deep dive into online marketing, PR, and social media strategies tailored for your business. Participants will gain essential insights into leveraging both free and paid marketing tools to enhance their online presence. The course covers key topics such as effective blogging, social media engagement, and the strategic use of Google Ads. You’ll learn how to monitor your digital footprint, engage with your audience across various platforms, and utilise SEO techniques to drive organic traffic. With practical exercises and real-world examples, you’ll leave equipped with actionable strategies to boost your marketing efforts.

Entrepreneurs, business owners, managers, and any staff responsible for monitoring, updating, and maintaining relevant digital networks.

Participants will gain a clearer understanding of the importance of digital marketing, the key areas to focus on—such as SEO monitoring, Google Ads, and blog creation—and the platforms that can assist with scheduling posts

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required 

2. On-site Delivery at your business premises or our state-of-the-art training rooms.

1 full day workshop

Programme Overview:

• Gain an overview of online marketing, PR and social media.
• Understand the tools and methods that will boost your business presence online.
• Understand free marketing such as blogging and social network participation. 
• Gain an overview of paid areas of online marketing including Google Adwords and affiliate marketing. 

Programme Outline: 

• “Buzz Monitoring”: how to monitor your business presence online, as well as that of your competitors.
• Social Media: how to use free tools in social media to boost your business presence online and engage with customers in new ways. This will include the use of Twitter, Facebook, forums and niche social networks relevant to your industry.
• Distributing Content Online: Through social bookmarking, LinkedIn and blogs.
• Video For Business: Easily producing video for your business.
• Natural Search and SEO: How to optimise your website for search engines.

The Managing Self and Personal Development Programme is geared towards participants who would like to improve and develop their professional abilities. Participants will master the skills in communication, planning and delegating to others effectively.

Front-line managers aiming to make a stronger impact within the organisation

This programme can support managers looking to expand on skills from the Managing People Programme. Participants will deepen their understanding of their communication style and its impact on their teams.

Onsite or Online The Programme will be delivered using a mix of methods these include:

Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for participants. Participants’ confidentiality can be maintained using individual Breakout Rooms where participants can talk on a one-to-one basis with the trainer as required.

On-site delivery at your business premises or at our training room.

1 full day

Modules will focus on:

1. Personality Profiling Recognise personal strengths and adapt to others’ styles.

2. Managing Your Own Performance Set goals and improve productivity.

3. Planning Cascade: Strategy to Action Align team actions with organisational strategy.

4. Managing Difficult People Address challenging behaviours constructively.

5. Getting Your Point Across Communicate clearly and persuasively.

6. Effective Teambuilding Foster collaboration and trust within teams.

7. Managing Meetings Run focused, results-driven meetings.

8. Understanding Others’ Behaviour Enhance empathy and respond to team dynamics.

This two-day programme offers a practical, hands-on approach to analysing and interpreting financial information. Participants will engage with real-world case studies and, where applicable, their own financial accounts. For those who prefer not to share their reports, sample financial documents will be provided for analysis. Each participant will also receive a workbook to document their insights and strategies for applying their newfound knowledge throughout the course.

Managers and Line Managers who wish to improve their confidence in dealing with, and the general understanding of, Business Accounts, Budgetary and Financial Management.

On completion of this two day programme, participants will become familiar with the terminology of finance, will understand how funds flow through a business, how to read and interpret financial reports, how to use basic ratio analysis to track performance and how to cost and price goods and services. Participants will have the opportunity to work on accounts for their business as well as sample accounts which will be provided.

This course can be delivered on-site or through a series of online workshops. We remain flexible to deliver the course to suit your requirements.

The duration of this programme is 2 full days, however, this can also be delivered over a series of shorter workshops.

The contents of the programme are tailored to suit your requirements, however, topics covered include: 

• Demystifying the language of business finance.
• How funds flow through a business.
• Understanding and managing working capital.
• Reading and interpreting financial reports – Balance Sheet, Profit & Loss Account, Funds Flow Statement.
• Using ratio analysis to assess and track business performance.
• Reading the financial reports for your own business (case study).
• The importance of taking a structured approach to costing and pricing.
• Establishing and monitoring financial Key Performance Indicators.

Optimum Results offers two levels of Essentials of Employment Law training programmes. 

Programme A: 2 X Half Days for Supervisors and Line Managers “Essential Elements of Employment Law” 

Programme B: 4 X Half Days for Business Managers “Good HR Practices and Essential Elements of Employment Law” 

Depending on your organisation, and the seniority of staff members attending, we can decide which option is best suited, and further adapt it to suit your business needs.

This programme offers two levels, making it suitable for Supervisors/Line Managers or Business Managers. 

We also cater to managers at both higher and lower levels. Contact us today to discuss the key elements most relevant for your team’s learning needs

This course ensures employees at all levels can deepen their understanding of employment law and HR issues, enabling them to effectively handle any challenges that arise on a day-to-day basis.

Onsite or Online

The Programme will be delivered using a mix of methods including: 

Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for participants. Participants’ confidentiality can be maintained using individual Breakout Rooms where participants can talk on a one-to-one basis with the trainer as required.

On-site delivery at your business premises or at our training room.

The training programme consists of a series of 2 or 4 half day sessions. These can also be delivered in an intensive workshop of 1 or 2 days if required.

All our courses start with a consultation to identify your key challenges, allowing us to design a programme tailored to meet your specific needs. 

The typical areas covered in Essential Elements of Employment Law include: 

– Introduction to Human Resources (HRM and HRD).

– Learn best practices in Recruitment & Selection, onboarding, and contract management.

– Master Performance Management, including KPIs, reviews, and feedback.

– Leave Entitlements, Wages, Data Protection, and Employment Equality.

– Understand disciplinary, grievance, and termination procedures.

– Key aspects of Employment Law, employer-employee obligations, and statutory requirements. 

– Learn about remote work policies and legal considerations for Working from Home.

Our One-to-One Mentoring programme offers personalised support from experienced mentors who bring specialised expertise to address your unique business needs. Tailored sessions focus on areas like strategic planning, financial management, team leadership, and growth strategies. Mentors work closely with you to develop actionable plans, overcome challenges, and build critical skills for sustained success.

This hands-on approach ensures targeted, impactful guidance to help you achieve your specific goals and drive measurable results in your business or career. Our Mentoring sessions are bespoke to your individual needs. Typically we ask for a written brief/email on your challenges beforehand, so we can prepare for our sessions. One sessions normally lasts approximately 1.5 hours but this is dependent on your requirements and a shorter/longer/follow-up session may be required.

We choose our Trainer who is most experienced in your area of need, or alternatively, if you have experience with any of our Trainers, you can choose who you would prefer to deal with

Any staff member at any level of the organisation can take part in mentoring sessions. As each session is completely bespoke to individual requirements, it can be tailored to suit seniority levels, job roles, and also personality traits.

Learning objectives are clearly outlined at the start of each mentoring session. At the end of each mentoring session, you should have met your learning objectives, and have a clear plan/path to progress from here.

Mentoring sessions can be delivered in a variety of methods, depending on what is the most appropriate for the business:

• Online Delivery – through Zoom, Teams, Skype, Google Meet or equivalent.
• Face-to-Face – sessions can be delivered on-site if appropriate.
• Phone – mentoring sessions can be delivered over the phone also.

One mentoring session is typically 1.5 hours long.

Flexibility is given to more complex issues, chat to us today to create your bespoke package.

Our team of Expert Trainers can deliver mentoring sessions in a number of areas, and at different seniority levels. The areas we cover are extensive and range from:

1. Business Strategy, Growth and Development
2. Management and Leadership Skills
3. People Management and Development (HRD)
4. General Business Skills
5. Financial Awareness and Planning
6. Personal Development / Managing Self
7. Sales, Marketing, eCommerce and Customer Care
8. Health & Safety / Compliance
9. Cyber Security
10. Operations and Efficiency

If your area of requirement is not listed above, please chat to us today – [email protected]

This training programme, aimed at members of management, supervisors, and team leaders, equips participants with the skills, knowledge, and confidence to effectively manage and resolve conflicts in the workplace. It focuses on addressing disputes in a constructive, assertive manner, minimising negative outcomes and fostering positive solutions. By enhancing conflict management abilities, the programme helps improve communication, teamwork, and overall workplace harmony, contributing to a more productive and cohesive organisational environment.

Owners, Managers, Supervisors, Team Leaders and Senior members of businesses of any size in any sector who wish to learn the best way to manage conflict in the workplace.

The objective of this course is to strengthen learning and performance outcomes in the workplace by equipping managers, supervisors, and team leaders with the skills to resolve conflicts constructively and assertively. Participants will enhance their communication abilities, build confidence in managing disputes, and create a positive work environment. By improving conflict resolution, the course aims to promote better teamwork, collaboration, and overall productivity within the organisation.

Onsite or Online

The Programme will be delivered using a mix of methods these include: 

Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for participants. Confidentiality can be maintained using individual Breakout Rooms where participants can talk on a one-to-one basis with the trainer as required.

On-site delivery at your business premises or at our training room.

3 x half day workshops

Module 1:

Discussion / Exploration to ensure understanding of Training Needs and Programme Objectives (Including examples of work-related challenges and new skills required)

The 5 step ‘Thomas-Kilmann Model’ for Conflict Resolution:

1. Avoiding
2. Accommodating
3. Compromising
4. Competing
5. Collaborating

– The benefits and outcomes of correct management of conflict – Workbook / Notes for next session

Module 2:

• Exploration of human behaviour & attitudes
• Keeping the process positive & constructive
• The Rules “Interest-Based Relational (IBR) Approach”.
• Make sure that good relationships are the priority
• Keep people and problems separate
• Pay attention to the interests that are being presented
• Listen first; talk second
• Set out and Agree the “Facts”
• Explore options together
• Discussion / Exploration of relevance and context.
• Workbook / Notes for next session

Module 3:

• Discussion / Exploration: ‘Managing Self’
• Dealing with Stress / Where we have control
• Aligning the thinking and emotional brain for best performance
• Building clarity around the situation
• Key skills required when having a difficult conversation
• 7 Red Flags in conversation
• 7 Green Flags in conversation
• Workbook / Notes for next session
• Implementation of Learning / Next Steps

As remote work becomes the norm, mastering the skills to manage remote teams effectively is crucial. This course provides practical solutions to the challenges businesses face in adapting traditional management practices to the digital world. It equips managers with the tools needed for successful team leadership, from recruitment to communication, performance management, and creating a strong team culture in a remote environment.

Owners and Managers of businesses of any size in any sector who wish to master the skills of managing a team remotely.

We will cover the core components of remote team management: communication, performance, and culture. The course will then explore key management principles and different management systems. Finally, participants will learn essential implementation strategies and discover useful tools for success. Our goal is to provide a solid understanding of remote team management theory, complemented by practical experience through discussions and brainstorming sessions.

Online or classroom

3 Full Days or 5 Half Days

Part 1: Review, Consultation & Planning 

• Reflect on people and productivity management challenges during COVID-19. 
• Discuss plans for managing remote teams in the upcoming year. 
• Gather feedback from line managers and remote staff on experiences, improvement suggestions, and needs for support, equipment, and technology. 
• Review roles, responsibilities, policies, staffing needs, technology, communication systems, and GDPR compliance. 
• Discuss blended working options (office/home rosters). 

Part 2: Formulate the Plan with Managers 

• Set KPIs, work outputs, and performance monitoring processes. 
• Define reporting procedures: Daily, Weekly, Monthly. 

Part 3: Delivery of Interactive Training Workshops 

• Conduct 90-minute webinars on: 
• Coping with change and remote work. 
• Effective communication and performance management. 
• Setting KPIs, feedback, and productivity. 
• Team communication and continuous improvement. 
• Additional skills training as needed.

This programme empowers participants with the knowledge and skills necessary to train others effectively within their organisations. By focusing on adult learning principles and training design, participants will learn how to identify training needs, develop tailored training programs, and deliver engaging sessions. The course also emphasizes the importance of evaluating training effectiveness and addressing diverse learning styles, equipping participants to create a culture of continuous improvement and professional development within their team

This programme is ideal for senior staff, management team members, and entrepreneurs who are responsible for training and developing others within their organisations. It is particularly suited for those looking to enhance their skills in training delivery and adult education to create a knowledgeable workforce

On completion of the training participants will:

• Understand competencies and how adults learn.
• Be able to identify training needs for individuals and teams.
• Design appropriate, cost effective and results focused training.
• Understand the concepts of andragogy and deliver effective training.
• Undertake post-training programme review and evaluation.
• Address special training needs and manage reluctant learners.
• Keep appropriate training records for individuals and teams.
• Have a personal programme for personal development and further development.

Classroom/Online

2 Full day

The Programme is divided into Six Parts (part six is optional and not included in core fees)

Part One: Registration and Participant Profiling

The first stage is Registration and Participant Profiling. This stage is designed to inform the trainer to deliver relevant and appropriate training content in the most appropriate way (andragogy).

Parts Two to Five: Interactive Workshop Webinars

Usually delivered over two half days, one week apart. The four interactive workshop webinars are each 90 minutes long with a 15-minute break. (Please note that this programme is designed for Supervisors & Line Managers and a longer, more intense, and detailed programme may be appropriate in some circumstances and this can be the subject of a separate proposal)

Day One:

• A: Introduction & Discussion / the Job of Training & Developing Adults / Training Needs Analysis (90 minutes)
• B: Designing Cost effective, results focused Training / Use of technology in Training (90 minutes)

Day Two:

• C: Delivering Effective Training, Training Styles & Tools, Validating Learning (90 minutes)
• D: Evaluation & Review of Training Effectiveness / Records / Managing challenging learnings / Personal Development & Continual Improvement (90 minutes)

Part Six: Certificates and Reporting (optional and not included in fees)

The final stage includes the submission and independent assessment of workbooks and validation of learning. A ‘Certificate in Training Practice’ will be issued to participants who satisfy the criterial of the independent assessor and

A report is also made available to the Programme Manager which will include the following:

• Return of assessed Workbooks
• Overall assessment the effectiveness of this ‘Train the Trainer’ Programme
• Recommendations for continual improvement/additional needs as relevant

The Critical Business Skills programme is designed to empower individuals from non-business backgrounds to reach their full potential and transition into middle management roles. This course focuses on developing essential business skills that drive economic development and productivity within organisations. 

Participants will engage in self-reflection to evaluate their personal performance and professional growth, assessing their strengths, characteristics, and skills that influence workplace effectiveness. They will create strategies to enhance personal and organisational strengths while effectively managing weaknesses. 

Additionally, the programme emphasises the development of vital leadership and management skills necessary to maximise team contributions. Negotiation skills, which are crucial in various business contexts—including contracts, deal-making, employment discussions, team building, and conflict resolution—will be a central focus. By the end of the course, participants will be equipped to understand, accommodate, and manage individual differences through constructive negotiations.

This course is aimed at those with non-business backgrounds. It is is designed to evolve digital, transversal, management and leadership skills. Participants will grow the fundamental skills necessary to adjust with market trends and prepare for the future.

Upon successful completion of this course, participants should be able to: 

– Understand the relevant business regulations and legislation. 

– Achieve key analytical, critical thinking, negotiating and leadership skills required for business success. 

– Critically examine the national and global business environments to identify market needs and trends.

The Programme will be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include: 

Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and has been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required.

On-site Delivery at your business premises or our state-of-the-art training rooms.

2 x half day sessions

Modules include:

– Marketing Analytics and Research

– Organisation Psychology and Analysis

– Leading and Managing People

– Management Skills

– Critical Thinking

– Negotiation Skills

• The Optimum Results Women Managing Business Series has evolved from over 26 years of experience working with women business managers. “Designed and Delivered by Ambitious & Dynamic Women for Ambitious & Dynamic Women,” these programmes provide a unique and effective approach to enhancing business and career opportunities for women across diverse industries globally. 

Recognising that core business management skills are essential for all, this series specifically addresses the unique challenges women face in the business environment. The programme empowers participants to overcome these barriers and thrive in their entrepreneurial journeys. 

The Women Managing Business Series focuses on developing management skills through three foundational pillars: 

• Managing Self – Cultivating personal growth, confidence, and self-awareness. 
• Managing Business – Strengthening strategic thinking and operational effectiveness. 
• Digital Fluency – Equipping participants with essential digital skills to excel in today’s technology-driven environment. 

Through these targeted areas, the programme aims to empower women to achieve their full potential in business leadership

Women who wish to start their own business and manage its early phase growth or Women managing an established business which has potential for significant Growth & Development (including exports).

The Women Managing Business Series empowers participants with essential learning outcomes to support their professional growth. Attendees will enhance their self-awareness and leadership skills, improve business management techniques, and learn strategies for achieving work-life balance. The programme also fosters digital competence and provides networking opportunities with fellow women entrepreneurs, helping participants build resilience and adaptability in a changing business landscape. Ultimately, attendees will emerge as confident leaders, equipped to drive positive change within their organisation.

The Optimum Results training webinar workshops are interactive, participative, engaging and enjoyable with modular content delivered by experienced and qualified subject experts. 

• Three-hour modules are delivered in two 90-minute blocks with a 15-minute break. 
• Training focuses on building practical skills required by the Participants and assists in the conversion of knowledge into action. 
• Training materials, templates and the programme workbook are of a high standard and are sent to Participants a few days in advance of each module. 
• Networking, peer support and collaboration is facilitated and encouraged to continue far beyond the duration of the training and, as with all Optimum Results’ training programmes, Participants may avail of a “Help Desk” to address any particular challenges or issues. 
• An optional module “The Working Mother’s Tool Kit” may be included, and the programme may be adapted to be sector-specific involving appropriate sector expertise.

This training programme consists of up to 8 online sessions, with mentoring and offline learning included. 

The duration can be adapted to suit the clients needs, however we recommend a time-frame of 12 weeks to complete the full course.

Programme Format

The Women in Business Series consists of a choice of two programmes: 

1. The Female Entrepreneur (Early Phase Small Business Management) 

• Target Audience: Women who wish to start their own business and manage its early phase growth 
• Group Size: Up to 20 participants 
• Programme Structure: 6 X 3 hr live stream, weekly interactive webinar workshops with 10 hours of offline learning and planning. Additional supports include reference material, recommended reading, YouTube clips, practical tips and tools, the programme workbook which facilitates the conversion of knowledge into relevant action plus personal and business planning templates. 
• Programme Output: A Business and Personal Plan for Success 

2. Women Managing Growing Businesses (Growth & Development) 

• Target Audience: Women managing an established business which has the potential for significant Growth & Development (including exports) 
• Group Size: Up to 15 participants Program Structure: 8 X 3 hr live stream, weekly interactive webinar workshops with 3 X online AV mentoring sessions per Company/Management Team. To get the best from the programme, participants (or team) should allocate at least one additional hour each week to review the training and reference material, recommended reading, YouTube clips, practical tips & tools. In addition, a programme-specific workbook facilitates the conversion of knowledge into action, and a personal development plan and provides a template for a Strategic Business Growth & Development programme for the business. 
• Program Output: As this programme is classified by the European Training Foundation (ETF) as being an “International Best Practice Programme” ” participants/Company Teams who submit a Strategic Plan for Growth & Development of an appropriate standard will be awarded a tri-branded “Advanced Certificate in SME Management Practice” (ETF, Human Resource Excellence and the Business Development Agency)