Marketing Made Easier with AI: Plan, Create and Repurpose Content

The participants will be provided with a practical introduction to using AI tools to support marketing activity, content creation and day-to-day business communication.

The course is delivered over one 3 hour session.

Overview

This practical workshop helps SME owner-managers use AI to plan, create and repurpose marketing content in a safe, structured and commercially useful way.

The session shows participants how to move beyond random AI-generated content and use AI as a practical marketing support tool. They will learn a simple PROMPTS framework to improve how they brief AI tools, while also understanding key risks around privacy, accuracy, copyright, transparency, human review and relevant EU AI Act considerations.

Participants will then apply AI to review their current online presence, including websites, Google Business Profiles, reviews and social media, before exploring a simple competitor analysis covering messaging, offers, content themes, calls to action and gaps in the market.

From this, they will identify practical content opportunities, create content pillars linked to customer needs and business goals, and learn how to repurpose one strong marketing idea across social media, email, blogs, short-form video and website FAQs.

Participants will leave with a clearer, safer and more practical approach to using AI for marketing planning, content creation and content repurposing.

Who Should Attend?

SME owner-managers, sole traders, start-ups and small business teams who want to use AI to improve their marketing activity.

Businesses that want to create more consistent marketing content.

Business owners and teams who struggle to know what to post or where to start.

Organisations that want to review their online presence and competitor positioning.

Managers and staff who need a practical content plan rather than random content ideas.

Businesses that are already using AI tools but want to use them more safely and effectively.

Anyone who wants to understand basic AI risks linked to marketing, privacy and compliance.

No advanced technical knowledge is required.

Learning Outcomes

This short practical course will introduce learners to the ways AI tools can support marketing planning, content creation and content repurposing across everyday business activities. Learners will explore how AI can help with generating ideas, developing content, reviewing online presence and identifying practical marketing opportunities.

Participants will gain an understanding of how to use the PROMPTS framework to create clearer, safer and more effective AI instructions. The course will also help learners recognise key risks when using AI for marketing, including inaccurate claims, privacy issues, copyright concerns, misleading content and lack of human review.

Learners will consider relevant EU AI Act considerations for everyday SME marketing activity, including AI literacy, transparency and responsible use. They will also explore the importance of keeping human judgement, accuracy checks and brand consistency at the centre of AI-assisted marketing work.

Participants will learn how to use AI to support a simple review of their business’s current online presence and identify strengths, weaknesses and opportunities. They will also explore how AI can support competitor analysis without copying competitor content or strategy.

The course will help learners identify content gaps and create practical content pillars based on customer needs, business goals and market positioning. Participants will also develop ideas for a simple content plan that can be used across social media, email, blogs, short-form video and website content.

Learners will explore how to repurpose one strong content idea into multiple formats while keeping the message consistent and appropriate for each channel. They will also learn how to apply a basic safety check before publishing AI-assisted marketing content.

By the end of the session, participants will have a stronger understanding of how AI can support marketing planning and content creation, how to use prompts more effectively, and how to apply AI tools in a way that saves time while maintaining quality, safety and control.

Delivery Method

Online Live Interactive Webinar

Course Duration

The duration of this programme is 3 hours with a 10 minute break after each hour.