This July, Optimum Results is running a new series of practical online training courses designed to help SMEs build confidence, improve capability and respond to real workplace challenges.

Each course is delivered as a half-day online session, making it easier for business owners, managers and teams to take part without needing to step away from work for a full day.

July Course Line-Up:

Marketing Made Easier with AI: Plan, Create and Repurpose Content
A practical course for SMEs who want to use AI to support marketing planning, content creation and content repurposing in a safer and more structured way.

Finding, Hiring and Keeping Good People: The First 90 Days
A course designed to help business owners, managers and HR staff improve how they attract, select, onboard and support new employees.

Using AI Safely in Your SME: EU AI Act
A practical introduction to responsible AI use, AI compliance, workplace risks and the key considerations businesses need to understand around the EU AI Act.

Delivering Exceptional Customer Service
A course focused on helping customer-facing teams build confidence, improve communication and deliver more consistent customer experiences.

Why Are These Topics Important?

SMEs are dealing with a changing workplace. Teams are expected to do more with limited time, customers expect higher service standards, and new tools like AI are changing how businesses work.

Practical training helps teams respond to these changes with more confidence.

For many businesses, the challenge is not a lack of effort. It is often a lack of structure. Staff may be using AI without clear guidance, hiring without a consistent process, or delivering customer service in different ways across the team.

These courses are designed to give people simple, practical tools they can use straight away.

Who Should Attend?

• SME owner-managers.
• Managers, supervisors and team leaders.
• HR, operations, marketing, sales, and all customer-facing teams.

No advanced technical knowledge is required for the AI courses. The focus is on everyday business use, safe adoption and practical application.

Where and When?

All July courses are delivered online.

Each course runs from 9:30am to 12:30pm and costs €59 per person.

Marketing Made Easier with AI: Plan, Create and Repurpose Content – July 21st.

Finding, Hiring and Keeping Good People: The First 90 Days – July 23rd.

Using AI Safely in Your SME: EU AI Act – July 28th.

Delivering Exceptional Customer Service – July 30th.

Limited places are available.

Learn more or register today: Optimum Results July Courses 2026.