Optimum Results

Understand how website traffic works and the basics of SEO and website optimisation to generate more traffic and grow your online sales. 


3 Hours

Interactive Sessions

Engaging Content

Experienced Trainers

Experts in their field

Resources & Materials

Reference notes

Upcoming Training Dates

– 9.30am, Wednesday 26th January 2022


– €120

This is an introductory level programme for business owners who want to understand how to grow their website traffic and ultimately grow their online sales.

It is ideally suited for those who need to learn the basics of website optimisation and search engine marketing.

In addition to helping to generate website traffic this programme, will give website owners more confidence in managing their website and their website provider.

Business owners who want to drive traffic to their website and increase online sales.

Organisations that want to drive awareness of their website and the resources available through their website.

This short practical course will commence by introducing learners to a number of free tools and resources that they can use to firstly test the general performance of their site.  Learners will go on to learn about simple actions they can take to improve the visibility of their site in search engines for their target audience.  Learners will discover a list of valuable free tools that they can use for website performance monitoring and also keyword research.  Learners will be walked through the process of Search Engine Optimisation and will learn how to set up a simple Google Ads Campaign.  Finally learners will see a demonstration of Google Analytics and will see some of the valuable data pertaining to customer behaviour that they can gain from the tool.

Online Live Interactive Webinar (not pre-recorded!) 

The duration of this programme is 3 hours with a 10 minute break after each hour. 


·         Perform a website Performance audit

·         Understand the basics of a good website

·         Understand the simple extras that will drive more traffic to your website

·         How to Perform SEO (Paid and Organic)

·         Gain knowledge of free tools for keyword research

·         Be more capable and confident in monitoring its performance

·         Feel more confident speaking to your website designer about the performance and features of your website

·         Have a better understanding of Google Analytics and understand its value

·         How to set up a basic Google Ads Campaign


"Silver Hill Farm have engaged Optimum Results for several years to deliver tailor-made training programme both our senior and front-line managers. In times of exceptional growth, this training has been a tremendous success and exceeded all our expectations. One of the most significant impacts is the remarkably increased levels of employee engagement with all participants eager to improve themselves and their performance. The Optimum Results’ style of delivery ensured that we also enjoyed the experience along the way."
Michael Briody
Silver Hill Food

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      The How to Drive Traffic to your Website Programme FAQs

      Optimum Results have been delivering bespoke training programmes and customised mentoring solutions to our clients both domestically and internationally since 1995. We are thrilled to have fantastic case studies and testimonials to showcase our work over the years.


      We also pride ourselves in our quality of training content and delivery, and as such, we offer a satisfaction guarantee to our clients.

      This training programme has such a diverse range of modules, that you and your team will end the course with a full understanding of how to effectively drive traffic to your website.


      Absolutely. All our sessions start with learning your objectives, and tailoring the sessions to meet these objectives.


      Contact us today through the form below, or by emailing us on info@optimumresults.ie, or phone at 042 93 33033.


      This course is bespoke to each organisation. Contact us today for a specific price for your organisation/team.


      Payment plans are also customised to suit you and your business.

      We have a dedicated helpdesk for all our training programmes. Our friendly team are always on hand to answer your questions and provide you with any additional support you may need.


      You also have direct access to your Trainers and Subject Matter Experts for the duration of the programme and beyond.

      Absolutely. Our range of delivery options ensure we can safely deliver all training programmes and mentoring sessions remotely, and just as effectively.