Optimum Results

Strategic Marketing, Sales and Customer Care

You’ll learn to identify and understand the principles of marketing, to identify customers and their individual needs and how to divide them by segment. We’ll also cover the development and implementation of an effective marketing strategy.


1 full day workshop

Interactive Sessions

Engaging Content

Experienced Trainers

Experts in their field

Resources & Materials

Reference notes

Strategic Marketing, Sales and Customer Care

Identify and understand the principles of marketing. Identify customers and understand their individual needs. Define customers by segment. Identifying and developing and effective marketing strategy. Identify and understand marketing tools. Understand the difference between publicity, PR and advertising and the impact of them on your business.

This course is suitable for experienced Supervisors and Managers from all types of organisations, tasked with planning for and implementing change in the organisation.

This programme is designed to equip small business owners with an appreciation of Social Media, Digital Marketing and Excellent Service to Customers

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

1 full day workshop

Modules covered in this course include:


 – Introduction to online/social media marketing

 – Practical examples of small businesses that have grown considerably using online marketing.

 – Overview of the channels for online/social media marketing

 – Building the brand online

 – How to maximise your conversion of visitors to customers.

 – How to maintain search engine visibility.

 – Introduction to Google AdWords.

 – How to set-up AdWords campaigns that are cost effective.

 – An introduction to Facebook, Twitter, Linkedin, YouTube, Google+ and Pinterest to complement your brand activities.

 – How to create a significant group of relevant followers.

 – Linking your Twitter feed with other social media to cross post.

 – How to use hash tags.

 – Bringing it all together – your online marketing Dashboard.

 – How to plan your online marketing strategically.

 – How to know when you are succeeding and when to increase.

 – What is excellent customer service – explore excellent customer versus average or poor and the implications for businesses.

 – How to go beyond the customers’ expectations – explore how you as an employee can go above and beyond to ensure customers are provided with the best customer service possible.

Silver Hill Farm have engaged Optimum Results for several years to deliver tailor-made training programme both our senior and front-line managers. In times of exceptional growth, this training has been a tremendous success and exceeded all our expectations. One of the most significant impacts is the remarkably increased levels of employee engagement with all participants eager to improve themselves and their performance. The Optimum Results’ style of delivery ensured that we also enjoyed the experience along the way.
Michael Briody
Silver Hill Foods Emyvale, Co. Monaghan

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      The Strategic Marketing, Sales and Customer Care Programme FAQs

      Optimum Results have been delivering bespoke training programmes and customised mentoring solutions to our clients both domestically and internationally since 1995. We are thrilled to have fantastic case studies and testimonials to showcase our work over the years.

      We also pride ourselves in our quality of training content and delivery, and as such, we offer a satisfaction guarantee to our clients.

      The fantastic thing about all our programmes is that they are completely customised to meet your specific objectives.

      These programmes can have extremely positive effects on your organisation, from getting a plan of action together, to getting you out of a rut, do helping your team get across that ‘hump’ that they are struggling with.

      We can bridge that skills gap that you currently have, and empower your team, by providing them with the essential advice and support that they need.

      Absolutely. All our sessions start with learning your objectives, and tailoring the session to meet these objectives.

      Contact us today through the form below, or by emailing us on info@optimumresults.ie, or phone at 042 93 33033.

      Contact us today to discuss our pricing and payment options available.

      We have a dedicated helpdesk for all our mentoring sessions and training programmes. Our friendly team are always on hand to answer your questions and provide you with any additional support you may need.

      Absolutely. Our range of delivery options ensures we can safely deliver all training programmes and mentoring sessions remotely, and just as effectively.