Identify and understand the principles of marketing. Identify customers and understand their individual needs. Define customers by segment. Identifying and developing and effective marketing strategy. Identify and understand marketing tools. Understand the difference between publicity, PR and advertising and the impact of them on your business.

This course is suitable for experienced Supervisors and Managers from all types of organisations, tasked with planning for and implementing change in the organisation.

This programme is designed to equip small business owners with an appreciation of Social Media, Digital Marketing and Excellent Service to Customers

The Programme can be delivered using a mix of methods which have been tried and tested by the delivery team over the past ten years. These include:

1. Delivery via Zoom or another suitable platform. Optimum Results Ltd has developed the capability to deliver highly effective training interventions and have been able to use the full functionality of Zoom/ Microsoft Teams to enhance the experience for Participants. Confidentiality can be maintained using individual Breakout Rooms where Participants can talk on a one-to-one basis with the Trainer as required
2. On-site Delivery at your business premises or at our state-of-the-art training rooms

1 full day workshop

Modules covered in this course include:

 – Introduction to online/social media marketing

 – Practical examples of small businesses that have grown considerably using online marketing.

 – Overview of the channels for online/social media marketing

 – Building the brand online

 – How to maximise your conversion of visitors to customers.

 – How to maintain search engine visibility.

 – Introduction to Google AdWords.

 – How to set-up AdWords campaigns that are cost effective.

 – An introduction to Facebook, Twitter, Linkedin, YouTube, Google+ and Pinterest to complement your brand activities.

 – How to create a significant group of relevant followers.

 – Linking your Twitter feed with other social media to cross post.

 – How to use hash tags.

 – Bringing it all together – your online marketing Dashboard.

 – How to plan your online marketing strategically.

 – How to know when you are succeeding and when to increase.

 – What is excellent customer service – explore excellent customer versus average or poor and the implications for businesses.

 – How to go beyond the customers’ expectations – explore how you as an employee can go above and beyond to ensure customers are provided with the best customer service possible.